The Right CMS to Scale Your Business… Why Sitecore is the most powerful choice.
When it comes to choosing a content management system (CMS) to power a business’s website, WordPress, the most popular product by a large margin, is often the obvious choice for the efficient creation of online content, eCommerce shops, and web analytic platforms. WordPress, and other CMS’s like it, is the simple, low-cost website solution for smaller-sized businesses. However, when it comes time for a business to scale up and automate intelligent digital marketing. Sitecore is the platform that stands out.
Sitecore is a multi-faceted CMS built on the premise that a well-designed, informational website is just one part of a company’s brand and marketing strategy. Sitecore offers users and their businesses powerful digital marketing tools within the Sitecore environment. For this reason, when businesses opt for Sitecore over another CMS, the decision is often informed by a marketing plan with goals to scale the business, combine content creation and digital marketing, personalize the customer experience, and invest in a digital experience platform that drives growth.
“The decision to change over or begin with Sitecore is often a decision that is driven by a business’s need to design custom digital experiences, scale their website(s), and ultimately personalize each website visitor’s journey,” said Gordon Forsyth, a Senior Practice Lead at DefinedLogic. Forsyth has worked with a range of businesses that have implemented different CMS platforms at varying stages of company growth.
“Two big reasons that drive a business to choose Sitecore has to do with scalability and flexibility,” said Forsyth.
Companies that are planning to launch multiple websites or cater to multilingual and international clients can manage all these sites within a single Sitecore instance. Sitecore has features that allow users to reliably, update many websites at once. Users can make changes in a central content repository that can be applied globally across all websites, all languages, and all user devices (phone, tablet, desktop, etc.). Sitecore also offers secure, cloud-based hosting solutions that allow users to easily scale environments and their application as needs grow.
The CMS itself is also adaptable enough to develop along with a growing business. However, the ability of Sitecore to scale-up is just one reason a company would choose to invest in it. Sitecore offers marketing automation software specific to the CMS environment.
In 2020, every CMS has some capability to measure website usage analytics. However, Sitecore’s “path analyzer” is a key differentiator in the market. The tracking software can show individual users’ paths as they navigate the website. This heightened insight can depict how well a site’s content architecture is performing against specific user demographics. Web tracking data can be used even further to personalize content for different audiences. For example, website owners can highlight a product based on a viewer’s past activity on the site.
The decision to use Sitecore should not be based on which CMS is most powerful, but on which CMS the best fit for your business needs. Many companies do not need to spend so much to meet their goals. When a business owner considers Sitecore, they must understand it is a long-term investment in time and training for employees. For those companies looking to create differentiated digital experiences and to evolve digital marketing capabilities, Sitecore offers a scalable solution to support any organization’s product roadmap. For those companies just getting started or without the need for scale in terms of global geography or personalization in terms of market reach, open-source CMS solutions remains a great place to begin.
